SEO
SEO (Search Engine Optimisation) or SEM (Search Engine Marketing) is a way of getting individual web pages to rank higher on the results page from search engines such as Google, Yahoo and Bing. Ranking higher on the results page without paying for an advertisement is known as ‘organic’ SEO. Everything from images, web pages, page titles and text can be search engine optimised. SEO can be used to target specific groups to narrow done the people you want to reach. In summary, the higher you rank the more people visit the site and the more potential customers you’ll get.
Responsive
Responsive websites are specifically designed to work across all screen types and orientations. This means the website will look create on mobile, tablet, laptop and desktop. The web page will resize to work with the screen size it’s adapted to. Usually the menu bar, page content and images will be easier to view and read. Responsive websites also help with SEO (see SEO article for more info) as Google will rank them higher then non-responsive sites.