SEO, search engine optimisation, also known as SEM, search engine marketing, is probably the most misunderstood element of web design. The reason for the misunderstanding lies firmly at the door of most web designers. Many web designers claim to be experts in SEO but only know the fundamentals. Other web designers simply don’t want to put in the often considerable effort need to undertake effective SEO.

With a little bit of knowledge and design expertise it is relatively easy for most people to go online and learn how to build a website. A lot of visually-appealing websites have been built by business owners. However, having a good-looking website only works if people know your URL, or domain name. Most new customers are looking for a product or service that you offer rather than your company name.

Being ranked near the top of a Google, or other search engine, search is only the beginning. The aim is to be ranked near the top of a search undertaken by your target market, and have your target market visit your page with a positive predisposition. A good example is a plumber based in Perth, Western Australia. It would be pointless to try to attract business from customers in New York. The plumber wants to rank highly in searches undertaken by people looking for a plumber in Perth. Instead of just appearing on a list of plumbers in Perth, the ideal is if the plumber’s listing in Perth encouraged the viewer to select the website, and have a positive view of the business before the website opened up. This is achieved through search engine optimisation, or SEO. 

At Dastardly Design before we start SEO we understand your company, its products and services, and its target market. Only then can we begin to design and program your website. The end result is a visually stunning, user-friendly website that ranks highly on searches undertaken by your target market who are encouraged to select your website and engage with your company in a positive way. No tricks, no secrets, just a Dastardly blend of art and science.